Clothes that embrace you

Background

MAY is a new, affordable Belgian clothing and knitwear brand that became an instant hit. Things are moving fast for founder Stefanie Kemland, who dresses fashionable women who attach importance to colorful and accessible basics.

The challenge

When MAY approached us, they had only a small boutique with an e-commerce store incapable of handling many visitors due to their site's limitations. They didn't engage in much paid advertising, nor did they have a marketing strategy. They faced overwhelming and fierce competition in their niche without a clear plan to follow or execute.

The solution

Our approach in rebuilding their online store on Shopify offered a transformational user experience to test new digital marketing campaigns built on a stable foundation to handle traffic, sales, and performance.

The strategy's pillars were threefold:

• Rebuild the online store
• Develop creative that resonated with the audience
• Test campaigns and scale accordingly

With its audience primarily using Instagram, the most successful ads featured creative content that felt native. Developing content appropriate for social sharing resulted in successful paid advertising results.

"With success, we've broken records after records and have experienced multi-thousand dollar sale days on almost every collection launch."

Our work didn't stop there. We recently moved MAY to Shopify Plus and built a custom e-commerce store, further complimenting the brand. Since then, we've integrated loyalty strategies and marketing automation flows and are evaluating new ways to scale this brand further.

The results

MAY closed its boutique fast as they couldn't handle the online store orders. Instead, they invested in new team members and moved twice to a larger fulfillment center.

"Within six months, we were able to generate sales of over $2m." Currently achieving a great mix of new and returning monthly customers, MAY maintains a healthy revenue per visitor. They recently opened a new physical store for which we developed strategies to drive customers from online to offline and vice versa.

"It feels like we've only just got started and are currently scaling MAY to a 8-figure brand. Wink." Selo Aksapli - CEO, DigiFist